Mugi Yamamoto is a Swiss-Japanese industrial designer based in Shanghai. He gathered 10 years of experience at international design agencies in Japan, Germany and Switzerland before co-founding his own studio in Shanghai in 2021. His passion lies in redefining new and innovative products, rather than reshaping existing solutions. Simplicity, perfection and good quality while bearing sustainability in mind are what Mugi is striving for in his work.

Circ is a new industrial design studio led by Mugi Yamamoto and Eric Cross.

Their design process is characterized by curiosity, experimentation and repeated testing of ideas. Careful observation and consideration of human behavior and hands-on prototyping and building full scale models are an important step towards ensuring their designs are innovative, novel and useful to people and the planet.

They have developed products and furniture pieces for major brands in Europe, Asia & North America. Their previous work has won over 26 design awards, including the Red Dot Design Award, iF Design Award and Good Design Award. In addition to working as a design consultancy, they also work on their own experimental projects to constantly grow their capabilities.

Material：wire，light bulb
Size：alterable

The original aspiration of the design is “Recycling bring out best of nature”. Wheat is one of the three major grain crops in the world. As we get ear from the wheat every year there were quite a lot of “useless” straw left in the nature. We use the recycled wheat straw as our raw material, fill them in the aligned mold and get desired shape with steel plate moulding, a straw chair comes into shape after these processing. What’s particularly interesting is the special treatment to the cross sections of the chair. For one side of the chair, the cross section was cut neatly and carefully polished, showing rootstock in the profile. For the other side of the chair, the growth texture was reserved to demonstrate great vitality of the wheat. 

As a young design firm in China, Roarc Renew would like to contribute the recycling of nature with interesting and pragmatic designs that not only environment friendly, but also have its unique logic and implications.